A more striking and authentic website
It is clear to us that everyone with a website wants it to be more visible in search results. But did you know that you can also make it more eye-catching? This is where structured data and rich snippets help us.
If you have already implemented the best SEO strategies, you may be wondering whether there is another step that could make your website stand out from the competition.
Structured Data and Rich Results help search engines better understand the content of your website and display it in a more attractive way.
Structured data, that is, structured information, are additional details in the website code. These extra details explain the page content to search engines, which then rank it better.
Where is structured data applied?
- products
- reviews
- articles
- events
- business locations
- frequently asked questions.
A few words about Rich Results
These are enhanced displays in search results that attract greater user attention, and they are most commonly shown in the form of:
- star ratings
- FAQ sections
- product prices
- images
- publication dates
- breadcrumb navigation.
Our goal is to achieve a higher CTR
After analyzing the website type and content, we are ready to move on to the next step, which is selecting the appropriate schema markup. Then we proceed with technical implementation and validity testing, followed by result monitoring.