If you have a growing business that you would like to expand beyond your local market, what you need is the implementation of international SEO, so that we can optimize your business for different languages and countries.
The goal of professional International SEO implementation is for search engines to understand which country and language each version of your website is intended for.
In addition to increased visibility and business expansion into other markets, we will also achieve more relevant traffic.
The 5 main steps we need to go through in order to optimize your website on an international level:
- adapting content to different markets
- technical SEO optimization
- proper domain or folder structure
- content localization
- hreflang implementation.
After implementing the above, users will find you in their own language; that is, they will be directed by search engines to the appropriate website pages.
Hreflang
It is a technical tag that tells search engines which language or regional version of a page should be shown to the user.
If you are from Serbia, the Serbian version of the website will be shown to you, and if you are from England, the English version.
If you want to expand into new markets but do not implement international SEO, the following problems may occur:
- The wrong website versions are appearing in search results
- duplicate content between languages
- weaker rankings in other countries
- loss of relevant traffic.
International SEO is carried out in several phases, and it certainly begins with the analysis of the target market. After that, we research keywords by language and move on to hreflang implementation.
Finally, we are left with the technical optimization of the website structure and the localization of the content itself.
Website structures that include multiple countries should have country-specific domains, subdomains, and folders by language/country.