Technical SEO

There is hardly anyone in the digital world today who hasn’t heard of SEO.
What we will talk about here is what needs to be done in order for a website to be optimized in a way that allows different search engines to rank it better, but also to index it more easily.

If you are not familiar with different approaches and types of SEO optimization, we must immediately point out that technical SEO is much more than focusing on content and keywords. Here, we deal with the infrastructure of the website itself.

Let’s say you believe you have some of the highest-quality content on your website. However, Google does not see it. Where could you have gone wrong?
Your website is missing the technical aspect of SEO so that Google can find and read your content.

If we were to highlight 5 main elements related to technical SEO, they would certainly be the following:

1. site speed
2. mobile optimization
3. security (HTTPS)
4. website structure
5. indexing.

Without these 5 elements, even a website with the best content will not be visible.

On-page, off-page, and technical SEO - main differences

The three main types of SEO optimization differ based on their primary focus.

When we talk about on-page SEO, the focus is on high-quality content that includes relevant keywords.

Off-page SEO, on the other hand, is built through links and authority, while technical SEO, as we have already explained, focuses on the technical structure of the website itself.

Different search engines, such as Google, have their own algorithms that analyze how your website performs technically.

You cannot have a well-ranked website if it is not optimized, contains different types of errors, or is simply very slow.

When we perform technical SEO optimization, we achieve faster indexing, a better understanding of content, and therefore increased visibility.

Today’s average user leaves a slow website in less than 5 seconds, and often within just 3 seconds.
With technical SEO optimization, we aim to achieve a lower bounce rate, longer user retention, and therefore higher conversion.

When it comes to speeding up your website, the first things we do are image compression, minimization of CSS and JavaScript files, and the use of a CDN network.

Core Web Vitals represent performance metrics, which include the following:

• LCP (Largest Contentful Paint)
• FID (First Input Delay)
• CLS (Cumulative Layout Shift).

LCP, FID, and CLS are factors that directly affect SEO ranking.

We believe there is no need to explain too much about the importance of mobile optimization today, as you have likely already realized this yourself as a digital user.

With the growth and rise of smartphones, we now have more and more users who access and consume content via mobile devices.

Also, Google uses mobile-first indexing, which means that the mobile version of a website has priority.

Here, we should focus on HTTPS and SSL certificates.

HTTPS is mandatory for every modern website. Always remember that Google gives priority to secure websites.

Security factors that we always take into consideration are:

• protection against hacking
• regular updates
• secure servers.