Website indexation does not have to give you headaches
If you want search engines to find and understand your website, we need to go through crawl and indexation.
Crawling and indexation, that is, website scanning, represent one of the most important technical SEO processes.
Crawl, that is, searching, represents the process in which search engines such as Google use bots to visit and analyze the pages of your website.
In that process, they will focus on the following parts of your website:
- page content
- links
- website structure
- technical elements.
What happens if the website is not properly set up in this way? Search engines will literally ignore certain parts of the website, and users will not be able to find them.
Indexation, as the next step, represents the process of adding pages to the search engine database.
Pages that are not indexed will not appear in search engines, no matter how high-quality your content is.
If we do not complete page indexation, in addition to pages being invisible, the following also happens:
- content does not rank
- organic traffic is lost.
It is important that the crawl and indexation process is handled by professionals, because potential issues and errors can occur. Some of these problems include blocked pages in the robots.txt file, duplicate content, poor internal link structure, slow pages, incorrect redirects, and 404 errors.
After we complete the technical SEO analysis of the website, we begin with sitemap optimization and control of robots.txt settings. After that comes improving internal navigation and removing technical obstacles.
Do not neglect crawl and indexation because they can have a very negative impact on SEO.