"Search engines generally treat personal names as search terms like any others: Data is data."
Jonathan Zittrain
Advertising your business online is definitely one of the most cost-effective ways to promote your business, brand, and services. Yet, we all know that it's usually not easy to catch your targeted audience's attention. And while you may be wondering how to promote your services in a better way, or how to gain new users, we have a better option - keep your website up to date. Update it so you can finally highlight the best parts of your brand.
The visual appeal of the website represents your organization
Don't neglect the design of your website because it definitely creates the first impression among the users, and we're 100% sure that you want it to be a good one. When was the last time you updated the visual appeal of your website?
Professional and experienced developers and designers know how to suggest you the best update for visual appeal. For example, you may want to represent authority, but does your website says the same?
Remove or update the old content
Sometimes, you'll have to inspect that blog section too, and often remove some content, or just update it. You don't want your website to consist of information that is no longer useful to the users or your new potential clients. When updating content on the website, you should remember the first fact we mentioned in this article - focus on images as well, so everything represents a whole part that makes sense.
Rensponsive web design
In the nowadays world where everyone is constantly on their smartphones, it's a must to think about updating your website to mobile friendly version. Responsive web design represents a collection of techniques that can completely upgrade user experience and even make your website visible to new users. Of course, in the end, this will bring you a lot of traffic which increases your chances of selling a product or a service.
Your website must be browser compatible
Okay, now we came to the tech part of updating your website - technique and coding. It's a must to think if your source code is valid. Meeting basic web standards is golden, together with making sure that your programming language is up to date. Adapting to the newest smartphone devices can be done through CSS and other modern techniques.
In the next article, part 2 of why you should update your website and how to do it, we will cover topics such as stock photos, marketing, the proper use of call to action, as well as content and measuring effectiveness.