Are you using Facebook ads? Want to get the most from your budget? Still not sure that you're getting the maximum of your social media account and website? If these questions are important to you, continue reading this article because we are bringing a solution to your potential problems - Facebook Pixel!
This key tool will help you to put social media advertising on a whole new level. We are all well aware of the advantages that social networks offer to us, but it still often happens that we don't know all the tricks that could help us run our business in a more prospective manner.
From now on, and after you start using Facebook Pixel, you'll not only target your ads in the best possible way, but you will also be able to constantly track their progress, refine, test, and do all that with 100% precision.
This data-gathering tool will help you create outstanding ads both for Facebook and Instagram and help your business grow in a wanted direction.
We all know how it goes with ads on social media. There is always something that can be improved, right? Often, we may spend days or even weeks trying to figure out how to improve those ads but yet miss the point. Luckily, not anymore!
Keep in mind that we have prepared this article not only for those who already run ads but also for anyone who plans to get into this business.
*Tip - Did you know that you can actually download a complete and free guide that will help you get the most from this key tool? Get your download link here!
Okay, let's see what Facebook Pixel actually is. We have mentioned that it's a key and data-gathering tool, but what we haven't told you is that Facebook Pixel is a piece of code. You'll put this piece of code on your website and start gathering the information you need.
Of course, like every tool, when it collects the needed data from your website, it will also be capable to track conversions from the ads.
After that, you are ready to optimize everything in a wanted manner, as well as target your audience in a more prospective way.
Are there some people who are already completing different actions on your website? This key tool will find everything important you must know about it, so you can later gain new users and followers, or make them be there for a long stay.
As you can realize, this code is capable to help your entire ad business work in a better way. It won't only calculate the information you seek, but also make you realize who your potential customers could be. Getting new ideas? What can be better for your online business than that?
Placing and triggering certain cookies on the website is how this data-gathering tool works. Let's explain that in just one example... Imagine yourself seeing a product that could interest you online. Let's say that you saw it on Instagram. You checked the item, even added it to the chart for later, and went to sleep.
Once you woke up, a story that has been posted recently showed that exact product, but it also offered a special discount that could matter to you.
Okay, now you know that no one was spying on you, but that's just how this Facebook Pixel code works.
The example we have described in the Instagram story is called retargeting. So, you could be a potential client, but they should do a little bit more to get you into buying that product or service. And what do they do? They made the product pop up for you to see it once again, to remind you about it, and to tell you how much you want it. Want your ads to work in the same way? Install Facebook Pixel.
When people like something, save it for later, or add it to their chart, but still don't buy it, Facebook calls such actions events. What you need to know about these events is that there are 17 types of them, and you're capable to use those you like, and those that are suitable the most for your product or service. They are purchase, lead, complete registration, add to chart, add to wishlist, initiate checkout, search, view content, contact, customize support, subscribe, donate, submit an application, schedule, start the trial, find a location, and customize product.
As you can see, you're capable to find what will help you the most 100%.
Think of the ways in which you'll be capable to use Facebook Pixel...