GTM, or Google Tag Manager, is a well-known free tag tool that digital users around the world simply love! In this article, we will show you why is that so...
What has been improved in the version made in 2014 is that an API has been added, which now makes Google Tag Manager a much simpler tool to use.
Why should you use GTM? First of all, it is free, which we have already mentioned above. If you decide to install Google Tag Manager, you can be 100% sure that this tool will serve you perfectly well for managing various codes/tags on the site.
We assume that you know that Google Tag Manager is a separate tool from Google Analytics, but it is still good to mention that it is possible to use both together (or very desirable), as well as combine their capabilities to obtain better and more accurate data (which most GTM users do).
Let’s see what are the benefits that GTM provides. Here are the most important ones:
1. You no longer have to be dependent on developers to perform all tasks. From now on, setting up as well as managing tags can only become your simple task.
2. The GMT interface is very clear and easy to use.
3. Testing tags is easy and fast. From now on, you can do this even before you place the codes on the desired website.
4. Track all changes with ease with version control. Stay up to date with all the processes.
5. All users who have access to the tool are visible to you at any moment.
6. You no longer need to update Google Analytics because GTM does it automatically.
7. Gather any additional information you may need in a quick and easy way. Examples are different, like how many views there were on a particular YouTube video, how many clicks there were on the GTM icon itself, and so on.
Is it difficult to add these codes to the site? Actually, it isn't. In fact, we are talking about the first learned function when using a computer - the copy/paste function. You can directly insert the necessary and desired pieces of code on the site by copy-pasting in header.php, but you can also do all that through the GTM options on the website.
The next thing that happens is that the page loads and a certain tag is executed. How does that work? There is something called triggers. These triggers come with certain tags, in order to enable only sending and performing the function of a certain tag or code in a completely clear and precise way.
Greater control of many activities is definitely one of the biggest benefits of GTM. Google Tag Manager greatly facilitates decisions about when a tag should or should not be performed, as well as where the action should or shouldn't be performed.
GMT eases the situation when we don't know what the tag should do after performing the default function as well. You can easily add, change, or delete any tag that you think should no longer be on the site. There is no longer a need to edit specific code.
The Google Tag Manager container code is the main tag that is able to enable all of the above because it works from a single, central location.
Fortunately, GTM is very easy to use and people around the world find its interface totally user-friendly. With just a few clicks, you are finally able to manage all the codes, as well as the analytics, in just one place.
In addition to all the above, it is good to note that the site analytics itself has been improved if you decide to try all the benefits that this free tag tool provides. We’ve already mentioned that GTM is closely tied to Google Analytics, but be curious enough to discover in-built tags and variables.
Want to make advanced tracking on your site, but don't want to spend too much time on it? Fortunately, from now on you can do it with GTM and advanced analytics.
Did you know that for all the features that GTM provides you would have to spend a few days or even a whole work week?
Don't waste time and energy on extra and strenuous tasks because this free tag tool will do it all for you from now on!