Conversion Rate Optimization and website experience
In this section, we will explain how by optimizing user experience we increase conversions and improves the overall performance of a website.
Let’s say you managed to attract visitors, that is, users, to your website.
However, whether they will be satisfied with the user experience and continue visiting your website depends on many factors.
Conversion Rate Optimization and web experience will help you not only keep users on your website, but also encourage them to perform the action they came for – for example, to purchase a certain product.
Through conversion rate optimization, we most often improve a website in order to achieve:
- product purchases
- filling out a contact form
- newsletter subscriptions.
With conversion rate optimization, we analyze user behavior. After the analysis, we are ready to remove all obstacles we find that prevent a conversion from happening.
When it comes to web experience, as a user, you can easily recognize it yourself. What matters most to users is the following:
- website speed
- simple navigation
- clear content
- visual design.
The higher the quality of these four elements, the greater the chances that a user will stay on the website and perform the desired action.
In our team, conversion improvement is most often carried out through four steps:
- user behavior analysis
- landing page optimization
- testing different page versions
- improving user experience.
A few words about A/B testing
A/B testing is one of the main tools in a CRO strategy.
What we do here is test two versions of the same page in order to see which one delivers better results.
In this way, we can optimize:
- headlines
- call-to-action buttons (CTA)
- element layout
- page design.
Finally, it is important to know that CRO and web experience provide greater value from existing traffic, which we immediately use to its full potential.